Our Story

 

Hello, I’m Iti, founder of LUMA Rituals.

I have spent over 20 years working in the skincare industry, testing formulas, studying ingredients and seeing the beauty world from the inside. Yet when my own skin changed in midlife, I struggled to find products that truly worked for me.

After 40, my skin became dry, dehydrated and sensitive. Many products felt too harsh, others did very little. None gave me the long-lasting hydration and comfort my skin needed.

That was the turning point.

“I realised skincare had not evolved for the reality of midlife skin.”

So I stopped searching and decided to create what was missing.

LUMA Rituals was born to support skin through midlife. As hormonal changes affect hydration, firmness and sensitivity, skin needs more care and less stress. Most products ignore this stage, we do not.

Every LUMA Rituals formula is created to support hydration, firmness and barrier health using science-backed natural ingredients that work with hormonal skin. 

Our products are made in the EU, ECOCERT-certified and produced in small batches to ensure freshness and effectiveness.

Inside every bottle, you will find purposeful actives like hyaluronic acid, peptides and natural retinol alternatives, chosen to deliver results without irritation.

I believe ageing is a privilege. Skincare should respect your skin and the stage of life you are in.

LUMA Rituals is skincare that respects you and supports your skin as it is today.

With love,
Iti

What makes LUMA Rituals different:

• Created for mature, dry and dehydrated skin
• ECOCERT-certified ingredients
• Small-batch production in the EU where the safety regulations are the strictest in the world
• Natural, vegan and cruelty-free
• No unnecessary fillers
• Rich in actives like peptides, hyaluronic acid and plant-based retinol alternatives
• Designed to support hydration, elasticity and barrier repair 

Ready to experience skincare that works with your skin?
Explore the range.